A new revolution is surging through the Eastern hip hop circuit, and pushing their way to the forefront are B-Star, Shef Seenya and TriceBeezy — collectively known as URL — the UpRite Lions.

Their music is eclectic and lively,combining the art of vivid storytelling with incredible beats and slick one-liners to keep listeners fixated on every verse. Renowned for their high-energy, interactive live shows, URL has packed countless southeastern venues.

As anyone who has ever experienced an UpRite Lions show will attest, 'Walking UpRite' is about more than just the music - it's about going beyond mere trend. It's about creating a lifestyle, complete with its own language, its own feel and its own identity. The URL sound and charisma have undeniable pull — and absolutely everyone wants in.

About URL:
As a testament to their undeniable talent and skyrocketing popularity, URL recently beat out over 6,500 international contestants to lock in a coveted 4th place position in Myspace & XM Satellite Radios "Show Us What U Got" competition. Their release of their latest album The Pavement has garnered in excess of 20,550 Myspace plays in 2008.

Additionally, the UpRite Lions' hard work and unparalleled sound have enabled them to thrill crowds alongside such iconic artists and industry heavyweights as:

•Common
•Talib Kweli
•Slick Rick
•Little Brother
•Kanye West
•Floetry
•KRS-One
•Mary J. Blige
•Anthony Hamilton
•Raheem Devaun
•JJ the Genius (Music producer for Aaron McGruder's nationally syndicated cartoon series The Boondocks)
•Lords Of The Underground
•Last Poets
•Pete Rock
•DiscMasters
•DJ Chayla (Justo Award Winner)
•Baby Grand
•Vernac (Producer, Dr. Dre's hit single, Today Was a Good Day)
•Ableton Software


Ever at home in the spotlight, Trice, Shef and B-Star have garnered the lion's share of media attention — including features in Billboard magazine, GoTriad, UrbanLit and SpeakEZ magazines, Charlottegigs.com, A&T Register. They have even earned the front cover of the Fayetteville Observer, officially cementing their status as hometown heroes. Recognizing that their presence is too large to be confined to print, URL has also appeared on several online TV shows, including: The Pavement, Street Scholar, The Collective and Generation: Got Next.

The Lions have sharpened their claws and honed their skills on and off the stage by hosting numerous events in the Triangle, Triad and Piedmont regions of the state. The most successful of these include:

• Reign Supreme Beat Battle (Formerly sponsored by UrbanLit Magazine: first and longest running beat battle in the Triad Region)
• The Collective Poetry and Open Mic Series
• Da Spotlight
• XM Radio's International 'Show Us What U Got' Contest (Top-4 Finalists, out of over 6500 worldwide entries)
• 4th Annual Mid-Atlantic Music Conference

These accomplishments are merely the tip of the proverbial iceberg for the UpRite Lions. They have orchestrated critically acclaimed projects both collectively and individually, and will be returning to the studio in early 2009 to record their much-anticipated fourth album. For URL, it is not a matter of 'if' they take the world by storm, but 'when'

URL In Action Posted by: uprite lio Posted by: uprite lio Posted by: uprite lio

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